Being a visual artist seems miles away from being an entrepreneur indulging in Piña Weaving business, but Anna India De la Cruz-Legaspi of Kalibo, Aklan proved this is possible – and that one can excel both in these extreme fields.
Too, when she came home for good in Kalibo after years of living in Manila, she had no plans of landing in the Piña loom-weaving business, she was aiming to open a pastry shop, having also learned the skills of baking cakes.
Her being a visual artist, however, was instrumental in catapulting her in her current thriving business, because she used piña cloth as canvass for her artwork, and the "right" people took notice of this.
She recalls that on one occasion, her artworks (paintings done on Piña cloth canvass) were borrowed by the Department of Trade and Industry (DTI) here to be displayed during Aklan's holding of a trade fair. During the trade fair, a representative from Rustan's came and was impressed with her work. She was told to develop other personal products – placemats, doilies and table runners made of piña cloth. She made samples – and Rustan's ordered P150,000 worth of piña cloth products.
"As I cannot deliver to Rustan's without permits and business name, I came to DTI and at that moment, I became an entrepreneur," Mrs. Legaspi (Nang India to her circle of friends, workers and colleagues) related to participants of the National Competitiveness Council (NCC) roadshow held recently in Aklan where she shared her story.
With the business she found herself in, Nang India started with one loom and a 64 year-old weaver. Later however, she came up with 250 weavers.
"The DTI was always there, encouraging us, providing trainings," she recalls.
When there was a revival of Piña weaving in Aklan, Nang India became the Point Person of First Lady Ming Ramos' Filipino Katutubo Foundation.
When her business grew into a bigger company, the Department of Science and Technology (DOST) also came in with its many assistance. This was the time when Nang India and her husband Javier felt they have to borrow funds because they needed to buy more looms, and additional capital to buy materials.
"I used to borrow from my parents, and when I got married, from my in-laws. I also used my earnings from sales of my artworks. Later, we felt we had to go on a "higher level" of borrowing, especially when we started exporting after five years. We needed to upgrade our looms as our business progressed. My husband scrutinized banks which could best assist our needs, and it was the Land Bank of the Philippines (LBP).
All the while, the DTI and the DOST were there to help their business. The Provincial Government of Aklan also helped in marketing and promoting her products through trade fairs and exhibits.
The life of an entrepreneur, however, is not a bed roses, according to Nang India. She experienced this herself when Typhoon Frank struck Aklan on June 21, 2008, and her factory went under 7 feet of water and later 2 feet of mud, submerging all their stocks, equipment, looms, materials – everything.
"But as an entrepreneur, we could only persevere, and I told myself, this typhoon will not stop my business," she said.
Days after Typhoon Frank, she and her workers were cleaning the factory when visitors came. She thought the visitors were there to assess or survey the typhoon's damage to her business, instead, they were from Rustan's who came to order from her P350,000 worth of Piña cloth products.
"So it happened that our first beginning was with Rustan's, and our second beginning was Rustan's again, after exactly 20 years," she related.
With her looms totally destroyed, everything needed to be done was done with the help of the DTI and the DOST which assisted her with 10 upgraded and wider looms – so she was able to deliver the orders of Rustan's on time.
"I believe that even in calamities and good times in business, our needs are provided – because we cannot do everything," Nang India said of the assisitance she received from said government agencies. "If you think that God is the defender of life and business, meron talagang force to lift you up and make it easy. There is no need for self-pity," she continued.
Rustan's was not the only surprise visitor that came to her place while she and her workers were continuously cleaning. One day, they were amazed to see five cars arriving in her factory. The visitors were from the Land Bank of the Philippines, led by President Gilda Pico, another was the Executive Vice President of Visayas Group, and the three were branch managers of Kalibo, Roxas and Antique LBP branches –who came to assess the typhoon damage to her factory.
Nang India said she was so touched with the gesture of the LBP. "It's like – they were not only concerned of earning, they also have much concern for borrowers. I felt there was a common force to help one another," she said.
In concluding her colorful tale as an entrepreneur, Nang India said people should not be closed to assistance and trainings from the government.
"Hindi masama ang gobyerno. We hear and see so many things in television about corruption – but the bottom line is – what it is (the government) doing for the rural people to uplift our livelihood and our income. It should not be muddied by other people because of politics. We are really striving hard to make our economy grow, to provide a peaceful and conducive environment for the progress of our nation," Nang India said.
Nang India and her husband manage the Heritage Arts and Crafts in Kalibo and in Boracay. In 2004, she was awarded by the Land Bank of the Philippines as Outstanding Regional Entrepreneur Winner. She was also featured in books Profiles of Courage and Couples in Business. (PIA/Venus G. Villanueva)